Want To Be 1st Or Is 2nd Good Enough?

A professor stood before his class of 20 senior students, about to hand out the final exam before they all parted ways. “I want to say that it’s been a pleasure teaching you this semester. I know you’ve all worked extremely hard and many of you are off to medical school after summer. So that […]

How To Write Your About Page

I know some of you may have trouble writing your About page content. Many people consider this just filler. However, it shouldn’t be. Many visitors to your website will go there first. Most people when writing content for the About page, make it entirely about themselves, their company. In sales, practically everything you do should […]

Use Numbers In Your Page Titles To Increase CTR

Studies have shown the CTR (Click Through Rate) is increased if you use numbers in your page titles. That means you will get more clicks on your SERP (Search Engine Results Page) listing, even if you are not #1. Pinterest has been advising people to do this for a long time to increase CTR. Think […]

How To Write Blog Posts

Remember, there are 2 basic approaches to writing blog posts. One is to reveal personal information, opinions, likes and dislikes, so people get to know you and like you and identify with you. The second is to give info about your products, how they can be used, who should own them and your opinions. When […]

Focusing On Small Win Keywords

There’s always going to be those few “big win” keywords that get a lot of traffic. Most people, deep down, feel that if they could just find a way to get ranked in the top 5 for those keywords, they’d have it made with countless leads and a bunch of sales. Then they get discouraged […]

To Achieve, You Need To Believe!

The experts said it was impossible… No way a person could run a mile under 4 minutes. They said it so often, with authority, that the world believed them. But, in 1952 at the Helsinki Olympics, Roger Bannister (who must not have paid much attention to the experts) became the first person to run the […]

How To Convince People Stun Guns Work

I want to share a selling tip for stun guns I discovered 32 years ago when I sold stun guns at flea markets. People coming to my booth would have lots of questions because 32 years ago not many people knew what a stun gun was.  But, there was one question I got more than […]

How To Figure Percentage Mark Up Correctly

How to calculate a percentage markup from your cost is usually done wrong. Most people do it this way… If they want to mark something up 40%, most will multiply their cost by 1.40. Or, multiply their cost by 40% then add that number to their cost. Same thing. So, if they pay $5.00 for […]

Using Empathy To Create Trust To Increase Sales

I always teach that you need to get people to know, like and trust you before they will buy from you. Dealers constantly ask me what can they say or do to make this happen. One of the easiest ways to get people to know, like and trust you is to use empathy.  Wikipedia describes […]

Focus On What Really Makes You Money

It doesn’t make you a bad person if you want your business to be perfect; to have all your advertising in place; to have the website just the way you want it. But, it won’t necessarily make you money, either. If you’ve decided to sell on the Internet with a website, you may think the […]

Use Questions In Your Website’s Meta Titles

I advise members of my Advanced SEO Club to use questions in their Meta Titles for their websites. Meta Titles show up as the headline in the search engines. Questions grab attention. It’s natural for people to want to know the answer to a question. Usually, the questions they use only require a Yes or […]

Why You Should Sell Personal Protection Products

For over 30 years people have been asking me why they should buy personal protection products. This answer is deceptively simple. Because it’s the right thing to do. Your first priority is to know how to protect yourself, and your second priority is to teach that skill to every member of your family. You don’t […]