To Achieve, You Need To Believe!

The experts said it was impossible… No way a person could run a mile under 4 minutes. They said it so often, with authority, that the world believed them. But, in 1952 at the Helsinki Olympics, Roger Bannister (who must not have paid much attention to the experts) became the first person to run the […]

How To Convince People Stun Guns Work

I want to share a selling tip for stun guns I discovered 32 years ago when I sold stun guns at flea markets. People coming to my booth would have lots of questions because 32 years ago not many people knew what a stun gun was.  But, there was one question I got more than […]

How To Figure Percentage Mark Up Correctly

How to calculate a percentage markup from your cost is usually done wrong. Most people do it this way… If they want to mark something up 40%, most will multiply their cost by 1.40. Or, multiply their cost by 40% then add that number to their cost. Same thing. So, if they pay $5.00 for […]

Using Empathy To Create Trust To Increase Sales

I always teach that you need to get people to know, like and trust you before they will buy from you. Dealers constantly ask me what can they say or do to make this happen. One of the easiest ways to get people to know, like and trust you is to use empathy.  Wikipedia describes […]

Focus On What Really Makes You Money

It doesn’t make you a bad person if you want your business to be perfect; to have all your advertising in place; to have the website just the way you want it. But, it won’t necessarily make you money, either. If you’ve decided to sell on the Internet with a website, you may think the […]

Use Questions In Your Website’s Meta Titles

I advise members of my Advanced SEO Club to use questions in their Meta Titles for their websites. Meta Titles show up as the headline in the search engines. Questions grab attention. It’s natural for people to want to know the answer to a question. Usually, the questions they use only require a Yes or […]

Why You Should Sell Personal Protection Products

For over 30 years people have been asking me why they should buy personal protection products. This answer is deceptively simple. Because it’s the right thing to do. Your first priority is to know how to protect yourself, and your second priority is to teach that skill to every member of your family. You don’t […]

Selling Stun Guns, Pepper Sprays, Hidden Cameras at Home Parties

Many people want to know how to get started doing home parties. Most think there should be some formal way of doing this. But, its not necessary. The hardest part of this business is getting the parties set up. Once you are at the party, it’s easy. The products will sell themselves. I know you’ve […]

GREED! A Powerful Marketing Technique

I wanted to share a sales techniques I learned many years ago. I seldom use it, but whenever I do use it, it works! Let me give you a specific example of how I once used it. Back in 2011, I sent out an email letting everyone know about the new inert pepper sprays. In […]

Women – Speak Like A Man When In Danger!

This is not to diminish the power and effectiveness of communication styles that are traditionally female-coded. It’s about what works in a confrontation between an aggressive man and an intimidated woman. Of course, the best way to avoid a confrontation is to … avoid it. Leave the scene when you can. But real life doesn’t […]