There’s always going to be those few “big win” keywords that get a lot of traffic. Most people, deep down, feel that if they could just find a way to get ranked in the top 5 for those keywords, they’d have it made with countless leads and a bunch of sales. Then they get discouraged when they don’t rank for those high traffic keywords.
No need to be discouraged. Instead, you can focus on ranking in the top five for keywords that get less traffic, but will still get you lots of sales. It may not be possible to rank highly for shorter, more popular keywords in the search engines.
However, long tail keywords can send huge amounts of traffic when this strategy is approached in the correct way. Simple way to achieve this is adding city, state or zip code to the end of keywords. For instance, stun guns Jacksonville, stun guns Florida, stun guns 32216.
I was reminded of this because I recently was searching for something and I typed the product then put Jacksonville at the end of it. You can also do this for cities, states and zip codes you don’t live in.
Long tail keywords give those with less resources an opportunity to get traffic larger competitors ignore. In most cases the traffic generated through a long tail keyword strategy is more targeted than high level, expensive keywords.
Neglecting to focus on the small wins means you lose out in the short term and the long term. You don’t need to hit a home run every time. Singles and bunts work just fine.
Ranking well for lesser-known keywords boosts your websites credibility and actually increases your chances of ranking for that big win keyword down the line.
But focusing on the small wins now means you still generate business today and increase your chances of hitting it big later.