Drug-facilitated sexual assault, commonly know as “Date Rape”, occurs when illicit drugs are slipped into an unsuspecting victim’s drink.
A number of high profile cases involving celebrities accused of everything from sexual harassment to rape has raised the national consciousness and forced a discussion of something that is far too often kept hidden in the darkness. The fact is that sex crimes are a big problem. Those crimes include date rape, a crime we want to prevent with our Drink Guard drug detector product.
The Drink Guard drug detector is designed to prevent what is commonly referred to as ‘date rape’. A date rape scenario involves a sexual predator drugging the victim using an easy-to-procure drug like ketamine or GHB. The predator spikes the victim’s drink, then waits for the drug to take affect before attempting a rape.
Fortunately, it is fairly easy to detect the presence of many date rape drugs with a simple drip test. That’s what the Drink Guard drug detector does. A person concerned about date rape can simply put a drop of her drink on the treated card and watch for a color change. If the card turns blue, there is a good chance the drink has been spiked.
An interesting ‘bonus’ effect of such a test is this: even if the card does not turn blue, just testing the drink puts a potential suitor on notice that the object of his affection is paying attention and willing to do whatever is necessary to stay safe. In this sense, the Drink Guard drug detector is a two-for-one product.
You Can Sell the Drink Guard Drug Detector Kit
Now you can sell the Drink Guard drug detector kit alongside the rest of your Safety Technology inventory. We make it easy by selling kits at wholesale prices, ready for your retail markup. Each kit contains 10 test cards with two tests each. That means your customers get 20 tests per kit.
Selling this product is a way of helping customers who may feel vulnerable in social situations protect themselves against the possibility of date rape. Just knowing she has a test card in her purse or pocket gives a woman more confidence that she can protect herself against predators.
The Drink Guard drug detector kit is an ideal product for people of all ages and both sexes. While the majority of date rape victims are women, rape is a crime that can affect men as well. Both men and women benefit from every opportunity they have to fend off potential attackers. This kit represents one of those opportunities.
Your Market for the Drink Guard Drug Detector
If there are any doubts as to the marketability of this product, one need only look at the disturbing statistics. According to the Rape, Abuse & Incest National Network (RAINN), a sexual assault occurs in this country every 98 seconds. Young people are the highest risk of becoming victims, with more than 54% of those reporting crimes being between the ages of 18 and 34.
Here are some more statistics you should know:
- Nearly 17% of all American women have been victims of either a completed or attempted rape.
- Female college students are three times more likely than other women to be victimized.
- Females between 18 and 24 not enrolled in college are four times more likely to be victimized.
- Roughly 3% of American men have been victims of either a completed or attempted rape.
- Some 10% of all rape victims are male.
The statistics are quite alarming to say the least. What they do not show is how many completed or attempted rapes occur during a date rape scenario. Such numbers are hard to pinpoint due to the likelihood that a lot of date rape crimes go unreported.
What does this mean to you? It means that all signs point to a very good market for the Drink Guard drug detector kit. The primary market consists of women between the ages of 18 and 34. They are college students, professional women, blue collar workers, and every other woman who regularly mingles with members of the opposite sex.
How to Sell the Drink Guard Drug Detector Kit
We recommend selling this excellent product by way of a visible display, at least if you are operating a retail store or selling at gun shows and flea markets. A well-designed display draws attention to the kit without appearing to glamorize what is certainly not a glamorous crime. Displays can be both tasteful and effective at the same time, just so long as you practice discretion.
In a traditional retail setting, you might sell the Drink Guard drug detector kit by placing a display in the same general area as your stun guns and pepper sprays. You might also place a display on the checkout counter or service desk. This is a product people are not necessarily seeking out as they shop, but it is one that will get their attention the minute they see it.
In a gun show or flea market scenario, your display space will be significantly less by volume. So let’s say you’re set up with two tables joined end-to-end. A good place to display the Drink Guard product is right in the middle – where the two tables meet. This is where most of the activity takes place when you speak with your customers.
Understand that gun shows and flea markets are both excellent places to sell personal safety and self-defense products. Your customers are much easier to engage in this sort of setting and you will find that your conversations are easier and your sales more natural.
When selling this product in person, remember that it is all about conversation. Your goal is to inform your customers of the potential of date rape and how this kit can protect them from becoming victims. Be sure to focus on the positive aspects of what the product does rather than the crime of date rape itself. Positivity encourages sales.
Sell the Drink Guard Drug Detector Online
We do not want to give the impression that this product can only be sold in person. While retail stores, gun shows, and flea markets are all excellent venues, you can sell this product online as well. Do you already have a personal safety and self-defense e-commerce store? If so, add the Drink Guard to your inventory. If not, now is as good a time as any to get your store up and running.
You can build your own e-commerce site or let Safety Technology do it for you. We have 40 designs you can choose from. Register for the free webinar to learn more about the web site we can build for you..
If you are not looking to build an e-commerce store yourself, there are other ways to sell online. Some of our dealers sell on popular sites like Amazon and eBay.
We Can Drop Ship the Drink Guard Drug Detector Kit
One of the advantages of selling online is that you don’t necessarily need to stock the Drink Guard kit or any other Safety Technology products. You can sell through our dropshipping program if you like. Dropshipping is an easy way to get started as a retailer without investing a lot of up-front money in overhead.
The dropship model creates a partnership of sorts between Safety Technology and the dealer. As a wholesale provider, our responsibility is to handle stock and shipping. Your responsibility as the retailer is to go out and sell. You can sell online or by hosting home parties and passing around our catalog. Regardless of how you do it, every order you receive represents an order you place with us. We ship products directly to your customers in packaging that bears your name.
Start Selling Safety Technology Products Today
It is unfortunate that we live in a world requiring a product like the Drink Guard Drug Detector kit. But it is what it is. We are realists, and we know that there are plenty of predators out there looking to take advantage of unsuspecting victims by drugging their drinks. Do not let that happen to your customers.
We urge you to start selling the Drink Guard product alongside the rest of your inventory. If you’re just getting started, this product represents a very good investment for both your store and your customers. It is an inexpensive product that is very effective at keeping people safe. You absolutely should be selling this kit.
You can get started today by signing up as a Safety Technology dealer. Just complete and submit the online application form to get things rolling. Whether you choose to sell in person, online, or a combination of both, Safety Technology is here to support you every step of the way. You will benefit from low wholesale prices, an extensive inventory from which to choose, resources to help you sell, and the full support of our customer service department.