The difference between escaping an emergency situation and becoming a victim often boils down to a combination of tactics and tools. Safety Technology cannot do much to help you with your tactics, but we do have all the tools you need to get out of sticky situations. One of those tools is the tactical pen. Both you and your customers will love our tactical pen.
We understand that the concept of the tactical pen is not widely known outside of military and police circles. So to help you better understand this product line, we are going to explain what a tactical pen is and why your customers might want one. Let us start with a definition.
A tactical pen is a multi-purpose self-defense tool that acts as both a writing instrument and a way to help someone out of an unpleasant situation. In addition to the writing tip, a tactical pen has at least one other tip used either for breaking glass or stabbing and jabbing. Many tactical pens offer all three tips. How?
By mounting one of the multipurpose tips on the pen cap. While the pen remains in place, the user has one tip for breaking glass and the other for stabbing and jabbing. Taking the cap off reveals the writing tip. Some of the more advanced models even include a built-in flashlight function.
How might someone use it tactical pen? The glass breaking tip might be used to break a window to facilitate escape when no other egress from a building is accessible. This can come in handy in the event of a structural fire or a violent encounter with an attacker.
The stabbing and jabbing tip should be self-explanatory. Although none of us ever wants to be in close enough contact with an attacker to have to use such device, it is great to have one on hand should the need ever arise. The stabbing tip of a tactical pen can drive an attacker away with a couple of well-placed jabs.
Beyond the multi-functional nature of the tactical pen, there is another benefit that makes this product attractive to self-defense minded consumers: it’s easy to carry. Because the tactical pen is a writing instrument, it fits nicely in a breast pocket or purse. It also draws no attention to itself. People see it and think it’s just for writing.
You can take a tactical pen with you wherever you go, and so can your customers. Tactical pens are small, convenient, and affordable self-defense weapons versatile enough to go anywhere you would take a traditional pen. And so long as you are never attacked or forced to break a window to escape, no one will ever know your writing instrument is also an effective weapon.
By the way, your customers can carry tactical pens in places where other self-defense weapons are not allowed. While we wish it were so that everyone could carry stun guns or pepper spray wherever they wanted, that is not the reality. The tactical pen is a great fallback option when the pepper spray or stun gun has to be left at home.
We understand that tactical pens are not a product everybody is going to want. But that’s not a problem because the demand is still there. Your target audience starts with those people who have a particular bent for self-defense. We are talking former military, current and former first responders, survivalists, and the like.
This particular audience is open to buying tactical pens as yet another option for self-defense. They are people who understand that even something as small and seemingly innocuous as a writing instrument could give them a tactical advantage in the event of a hand-to-hand confrontation.
Beyond the hard-core self-defense enthusiasts are everyday people you might meet on the street. A lot of ‘average Joe’ consumers can be convinced to purchase a tactical pen once they understand how valuable it can be. You just need to introduce the idea and explain it in detail, in most cases. Then you step back and let customer impulse take over.
People who might carry tactical pens run the gamut from security workers to moms and dads. You can sell tactical pens to retail managers who carry large amounts of cash, gas station attendants who find themselves working alone at night, pizza delivery drivers who cover sketchy neighborhoods, and on and on.
If you are new to retail selling, we want to introduce you to our dropshipping program. Yes, we dropship tactical pens right along with all the other products in our warehouse. Dropshipping makes it easy for you to start your own self-defense business without having to invest a ton of money in overhead.
With dropshipping, you do not have to maintain a storage space loaded up with all the items you want to sell. We stock the products for you. With dropshipping, you don’t have to worry about purchasing shipping supplies and packaging orders before sending them out. We handle all the shipping on your behalf.
All you have to do with our dropshipping program is sell tactical pens to your customers. You can do so by way of home parties, auction and retail websites, your own website, or in any other way you see fit. You just order from us as your customers order from you. Provide us with the shipping information and we handle it from there.
When you sell using our dropshipping program, you have access to low wholesale pricing with no additional fees beyond the cost of shipping and packing materials. But there are other ways to sell. You can stock tactical pens and other products in your own space for sale at flea markets, gun shows, and so forth. You can even open your own retail store downtown if you want. You will get the same low wholesale pricing on smaller orders, and better bulk pricing on larger orders.
We make buying tactical pens at wholesale prices as easy as possible through our dealer portal. Just fill out the online dealer application to get started. Once you have portal access, you will be able to see the complete list of Safety Technology products along with pricing, product descriptions, and more.
Use that information to fill out your online store. If you are selling in person, you can use portal information to create store displays, printed leaflets and brochures, and otherwise reach your target audience with the right message. The Safety Technology dealer portal offers a ton of useful information that you can use to run your business.
Our dealers enjoy competitive wholesale pricing that gives them plenty of room to make the kind of profit they want. As a Safety Technology dealer yourself, you set your retail price at whatever you need it to be to cover your costs and reach your target margin. You can price tactical pens to maximize the per-piece profit or to make your money on volume. It’s up to you.
The point we are trying to make is that there is money to be made in tactical pens. Do a little research and see for yourself. You’ll find people selling tactical pens on Amazon, eBay, and other retail sites. You will see entire online stores dedicated to personal safety and self-defense items, websites that count tactical pens among their list of products.
Understand that Safety Technology is offering you a business opportunity. This is not just an invitation to get you to buy a handful of tactical pens and nothing more. Tactical pens constitute just one of the hundreds of different products we sell. Each one of them can be utilized as a moneymaking tool to help you grow your business as a Safety Technology dealer.
As a small business owner, you are in complete control of what you sell, how you sell it, and what you charge. Safety Technology acts as your wholesaler and, if you prefer, your dropshipper as well. We will support you with competitive wholesale pricing, product and marketing information, answers to your questions, and the help and support of our customer service department. Never be afraid to contact us if you have questions about selling.
We invite you to consider becoming a Safety Technology dealer today. You can sell tactical pens at flea markets, gun shows, online, via home parties, and even in a mom-and-pop store in the middle of your town. You are limited only by your passion and the amount of work you want to put in your business. At any rate, we will be here to support you every step of the way.
Tactical pens are excellent products you can market to people with a self-defense mindset. Sell them as your primary product line or in conjunction with stun guns, personal alarms, and pepper sprays. There are lots of opportunities just waiting to be tapped.