If you are selling on the Internet, or plan to, Google has a free tool call Google Trends.
If you are using it, good. If not, you need to start. The tool will give you many interesting insights into the keywords you are interested in.
For instance, if you typed in stun gun, you can see the top states that are searching for stun guns. You can even pick a state and it will show you the cities in that state that people are searching for stun guns.
It also shows you the top keyword searches that contain the keyword you searched for (stun gun). There may be some in the list you haven’t thought of that you can use to optimize a web page.
It will also show you the rising searches; keyword searches that are rising in use.
It will also show seasonality. If you type in pool alarms, it shows on a graph when people have searched for pool alarm over the year. You can see the searches are greatest in April, May, June and July, starting to taper off the end of July.
It also shows you the top states where the searches are coming from. I was surprised to see Connecticut is the top, followed by Arizona, Florida, Tennessee and New York.
With this information, you know when and where to promote or advertise for pool alarms. This includes direct mail pieces or other local advertising.
But, don’t only focus on where the most interest is. People have pools and children in Alabama, Virginia and Ohio. Less competition, the better the chance someone will buy from you.
If you wanted to advertise for ‘stun gun’ or wanted to do a direct mail piece, wouldn’t it be nice to know that the top 5 states that search for ‘stun gun’ are Nevada, Arizona, Delaware, Arkansas and North Dakota.