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Safety Technology

In Business Since 1986
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4 Steps To Use To Be Successful On The Internet

Here are several steps to being successful on the Internet:

  1. Have a website that reflects your personality. Add a picture, and put up copy that tells your customers something about yourself. People buy from people they know and like.

    Building relationships is key to establishing trust and loyalty with customers. When customers feel a personal connection with a business or its representatives, they are more likely to return for repeat purchases and recommend the business to others.

    This means that businesses need to invest time and effort in getting to know their customers, understanding their needs and preferences, and showing genuine care and appreciation for their business. By fostering strong customer relationships, businesses can create a loyal customer base that will support them long-term.

    It’s not just about making a sale but about building lasting connections that benefit both the business and the customer.

  2. Have a form on your website to collect first names and email addresses. This will give your visitors an incentive to sign up for your list.

  3. Get traffic to your website. You can do this by paying for the traffic or using various methods to get free traffic.

    There are several ways to drive traffic to your website, both paid and free. Paid methods include online advertising such as Bing Ads or social media ads, influencer partnerships, and sponsored content. These methods can help reach a larger audience quickly.

    On the other hand, free methods include search engine optimization (SEO) to improve your website’s visibility in search results, creating valuable content that attracts organic traffic, engaging with your audience on social media, and leveraging email marketing to drive traffic back to your site.

    By utilizing a combination of paid and free methods, you can effectively increase traffic to your website and attract a steady stream of visitors.

  4. Email your list every day. In the Coaching Club, we cover what you say in the emails, what you should do in every email to ensure your list eagerly awaits your next email, how to overcome resistance to writing, and how to find ideas to write about.

    In addition to emailing your list every day, it’s important to provide valuable content relevant to your audience in your emails. Engage with your subscribers by sharing tips, insights, and exclusive offers. Consistency in your communication is key to building trust and loyalty with your subscribers.

    Track your email metrics and analyze what type of content resonates best with your audience. By continuously refining your email marketing strategy, you can optimize your campaigns and increase engagement and conversions.

    If you aren’t collecting names and email addresses and not communicating to your list regularly and entertainingly, you are losing a lot of money. You are also wasting time and money on getting traffic to your website.


I hope this motivates you to start doing the most important thing you can to increase your sales: building a list and emailing it every day.

If you are interested in joining my Coaching Club, you can find more information at https://gunas.com/product/advanced-seo-club/

Picture of Michael Gravette

Michael Gravette

Michael Gravette is the founder of Safety Technology, a company that specializes in providing non-lethal self-defense devices. He is an Air Force veteran, serving in Vietnam in 1969 at Tan Son Nhut Air Base in Saigon. He started this business in 1986 with just one product, stun guns, operating from his home. Over the years, Safety Technology has grown to become one of the largest drop ship wholesalers of self-defense products in the country; offering a wide range of items including stun guns, pepper sprays, personal alarms, hidden cameras, and knives.

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