Blog Posts

If You Want It, You Have To Expect It !

I have a very sweet cat appropriately named Pudge. She’s a big girl as you can see by the picture. Pudge’s favorite toy is a …

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Blogging To Build Your Brand

The faceless eCommerce store is dying. You can no longer just list products for sale. You need to create a brand around your business. You …

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7 Uncomfortable Things That Will Make You More Successful

Brace yourself. It’s about to get awkward. To quote W.E.B. Dubois, “Make yourself do unpleasant things, so as to gain the upper hand of your …

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Want To Be 1st Or Is 2nd Good Enough?

A professor stood before his class of 20 senior students, about to hand out the final exam before they all parted ways. “I want to …

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How To Write Your About Page

I know some of you may have trouble writing your About page content. Many people consider this just filler. However, it shouldn’t be. Many visitors …

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Use Numbers In Your Page Titles To Increase CTR

Studies have shown the CTR (Click Through Rate) is increased if you use numbers in your page titles. That means you will get more clicks …

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How To Write Blog Posts

Remember, there are 2 basic approaches to writing blog posts. One is to reveal personal information, opinions, likes and dislikes, so people get to know …

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Focusing On Small Win Keywords

There’s always going to be those few “big win” keywords that get a lot of traffic. Most people, deep down, feel that if they could …

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To Achieve, You Need To Believe!

The experts said it was impossible… No way a person could run a mile under 4 minutes. They said it so often, with authority, that …

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How To Convince People Stun Guns Work

I want to share a selling tip for stun guns I discovered 32 years ago when I sold stun guns at flea markets. People coming …

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How To Figure Percentage Mark Up Correctly

How to calculate a percentage markup from your cost is usually done wrong. Most people do it this way… If they want to mark something …

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Using Empathy To Create Trust To Increase Sales

I always teach that you need to get people to know, like and trust you before they will buy from you. Dealers constantly ask me …

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Focus On What Really Makes You Money

It doesn’t make you a bad person if you want your business to be perfect; to have all your advertising in place; to have the …

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Use Questions In Your Website’s Meta Titles

I advise members of my Advanced SEO Club to use questions in their Meta Titles for their websites. Meta Titles show up as the headline …

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Why You Should Sell Personal Protection Products

For over 30 years people have been asking me why they should buy personal protection products. This answer is deceptively simple. Because it’s the right …

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Selling Stun Guns, Pepper Sprays, Hidden Cameras at Home Parties

Many people want to know how to get started doing home parties. Most think there should be some formal way of doing this. But, its …

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GREED! A Powerful Marketing Technique

I wanted to share a sales techniques I learned many years ago. I seldom use it, but whenever I do use it, it works! Let …

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Women – Speak Like A Man When In Danger!

This is not to diminish the power and effectiveness of communication styles that are traditionally female-coded. It’s about what works in a confrontation between an …

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To Get The Sale, Focus On The Pain!

Here’s a little secret that people don’t like to share with you… The best way to get people interested in your products is to hammer …

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Never Forget The Fundamentals!

Let me take you back to July of 1961. The Green Bay Packers football team is meeting their new coach, Vince Lombardi, on the first …

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The Virtue Of Violence!

Nancy and I watched the original “The Day the Earth Stood Still.” It came out in 1951. It’s a good movie and like the current …

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You Don’t Need All The Answers To Be Successful!

Many people think that they need to have all the answers to be successful in any capacity; business wise or in life. While we all …

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Are You Afraid Of Competition?

In 1964, I was 15 years old. That year a movie came out that expanded my consciousness and made me rethink what was possible. That …

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Selling at Gun Shows and Flea Markets — Did You Remember These Things?

Here are some things you might not have thought of when planning your gun show or flea market. Do you need a hotel room? If …

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A History Of Pepper Spray

Using pepper spray didn’t start to be popular as a self defense product until the 1980’s. However, history indicates that red chili pepper was in …

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4 Steps To Use To Be Successful On The Internet

There are several steps to being successful on the Internet: Have a web site that reflects your personality. Add a picture, put up copy that …

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