Let’s pretend that you are in Hollywood and its Oscar time and you are standing in the crowd watching the celebrities walk the red carpet. Now pretend that you are able to quietly sneak on the red carpet and walk a couple of steps behind Nicole Kidman or Clint Eastwood…acting like you belonged there…people wondering who you were… camera flashes going off…you and Nicole or you and Clint in the same photo the next day in the papers and online.
Attaching yourself to a celebrity got you noticed. You were able to piggyback on their celebrity.
Now I want to show you how you can use this same concept online so you can be found when people search for a celebrity or a hot news story.
Years ago I flew Delta up to Atlanta. During the trip I picked up the Delta Sky magazine and skimmed through it. Inside was an interview with Taylor Swift, country pop singer and Grammy award winner. One of the questions they asked Taylor was what her current personal fears were. Her answer…
“I am scared, honestly, of anything happening to my family or my friends. I am also scared of being alone in a dark parking lot and walking to my car.”
Obviously, her answer is very relevant to our products. A perfect tie-in!
OK, how can you use her celebrity and comments to help you get noticed?
You write an article or blog post with the story being even Taylor Swift fears a dark parking lot. The title of the article or blog post would contain her name and a keyword such as, stun gun, personal alarm or pepper spray. Something that is relevant to your story and her comments.
When someone searches for Taylor Swift, your article or blog post will have a good chance of being found in the search engines. And remember, thousands of people are searching for celebrities and hot news stories.
Simply put, you want to use celebrities and hot news stories and ride their coat tails. Not all celebrities or news stories will be so obvious or as easy to use as Taylor Swift’s comments. But, there is enough going on out there that you will be able to find many ways to use celebrity in your marketing. And, don’t forget to use the celebrity’s name or the news event in the title along with your chosen keyword phrase.