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GREED! A Powerful Marketing Technique

I wanted to share a sales techniques I learned many years ago. I seldom use it, but whenever I do use it, it works!

I’ll give you a specific example of how I used it.

Back in 2011, I sent out an email letting everyone know about the new inert pepper sprays. In the email, I gave the model numbers and wholesale prices.

When distributors went to the wholesale order site, they discovered that the prices were much lower than what I sent in the email.

Now, this is where a basic human emotion comes into play…GREED.

I’m not telling you this to insult or make you feel bad about yourself. But, greed is a basic emotion that marketers need to understand and know how to use in their marketing.

I originally was going to introduce the inert practice sprays by adding them to the sale that was going on. But it is an excellent time to show you the power of this technique.

So, I put the lower prices up instead of putting them on sale but did not say they were on sale. When distributors saw the prices in the email I sent and the lower prices on the order website, they bought a lot. They bought more than they usually would because they wanted to take advantage of the lower prices before I discovered the “mistake.”

I sent the email out to over 7,000 distributors. Only one sent me an email informing me that the prices on the wholesale order site were lower than in the email I sent. They wanted to know if the prices in the email were correct or the prices on the wholesale order site.

Now, here’s how you can use this. And you should use it because it works.

To introduce a new product, email your list with a brief description of the product and the price. But, on your website, put a lower price. For instance, tell them in the email that the price for the product is $10.00, but on your website, set the price at $7.00. People will think you made a mistake with the price on your website and will buy and buy a lot.

You can do this with existing products, also. You could announce a sale price for a product as $10.00, and when your customers go to the web page, they see the price of $7.00. I guarantee this will increase sales.

Picture of Michael Gravette

Michael Gravette

Michael Gravette is the founder of Safety Technology, a company that specializes in providing non-lethal self-defense devices. He is an Air Force veteran, serving in Vietnam in 1969 at Tan Son Nhut Air Base in Saigon. He started this business in 1986 with just one product, stun guns, operating from his home. Over the years, Safety Technology has grown to become one of the largest drop ship wholesalers of self-defense products in the country; offering a wide range of items including stun guns, pepper sprays, personal alarms, hidden cameras, and knives.

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