The Rise of Home Parties For Self Defense Products
Many people want to know how to get started doing home parties. Most think there should be some formal way of doing this. But, its not necessary.
The hardest part of this business is getting the parties set up. Once you are at the party, it’s easy. The products will sell themselves. I know you’ve heard this before, but with these products it’s true.
You must take product, enough product for the amount of people attending. Don’t go to a home party thinking you can take a demo and get people to order out of the catalog. These are high impulse products. If you get them in front of people, you will sell them, but you need to let them go home with what they purchased.
So, you are at the party with your products spread out before you. Now you introduce the products and if you can, demonstrate how they work. If its a stun gun, pass it around and let everyone fire it. People will be twitching and jumping and laughing but totally engaged. You will sell them!
At the party, just be yourself. Don’t worry about a formal presentation. Tell them about the products and let them ask questions. Just talk to them like you would your best friend. You don’t need to try to sell them or have a sales pitch.
The only sales technique I would use would be scarcity. If you know you are going to a party where 10 people are expected, I would take only 8 of each product…less on the more expensive products like the hidden cameras. This will create a atmosphere of scarcity. You show the stun gun then announce to the 10 people there you only brought 8 with you. Trust me, this works very well.
The best way to start, is to get a friend to host it and invite everyone you can think of. Then during the party ask if anyone would like to host one. Have a nice gift that you give the host or hostess. It doesn’t have to be related to the products you sell. It can be a gift certificate for dinner for two at a nice restaurant or four movie passes. Referrals are a good way to build your party business.
To get more detailed instructions on doing home parties, get Karen Phelps book.
Michael Gravette
Michael Gravette is the founder of Safety Technology, a company that specializes in providing non-lethal self-defense devices. He is an Air Force veteran, serving in Vietnam in 1969 at Tan Son Nhut Air Base in Saigon. He started this business in 1986 with just one product, stun guns, operating from his home. Over the years, Safety Technology has grown to become one of the largest drop ship wholesalers of self-defense products in the country; offering a wide range of items including stun guns, pepper sprays, personal alarms, hidden cameras, and knives.
I’ve never thought about doing home parties for personal protection equipment. We have a large Women’s Krav Maga clientele and many, especially now are looking for the best form of self defense. Providing students with a variety of options and classes for how to use self defense tools is an excellent idea.
I think this is a wonderful idea. Most home parties and like Mary Kay, Tupperware, Pampered Chef, and so forth. Not many people think of a safety product home party. I want get started with asap!