You have been to public events staffed by security teams using hand-held security scanners. These metal detector wands are used at concerts, at airport terminals, in government office buildings, and even in corporate environments. They are a necessary part of security in a world that is becoming increasingly more dangerous. Well, security teams have to buy their security scanners from somewhere. They might just as well buy them from you.
Handheld security scanners are a product that may never go out of use. They perform such a vital purpose: detecting both ferrous and nonferrous metals that could be built into all sorts of weapons hidden in purses, backpacks, etc. These devices have proved effective for decades, and there is no reason to believe police agencies and security teams will stop using them any time in the near future.
The principle of the hand-held security scanner is rather simple. The device emits an electromagnetic wave that is then reflected back almost instantaneously. That wave is capable of detecting metal objects. Should the detector pick up on something, it generates an alarm to alert the user. The user can then determine whether a more thorough inspection is warranted or not.
So, just who are your customers for these metal detectors anyway? The obvious first choice is your local police agency. Bear in mind that government agencies accept bids on most of the equipment they purchase. So to sell to your local police department or sheriff’s office would require that you go through a competitive bid process. That may be more than you are willing to undertake. No worries.
Private security companies also use hand-held security scanners. What’s more, they are more likely to purchase detectors without going through the competitive bid process. Your goal would be to pitch them with the best offer you can muster, then support a winning pitch with good products and great customer service.
Moving on, corporate security teams are also good candidates for security scanners. Just think about any of the small to medium-sized companies you have operating within 50 miles of your location. How do they handle security? If they have security guards at the main entrance, whether they sit behind a desk or stand by the door, it is quite likely they have at least one or two hand-held security scanners ready to be deployed.
There are still other opportunities to sell these products. For example, think of:
We do not normally think of all the kinds of businesses and organizations that would use these devices because most of us are never subject to security screening. But there are a lot more organizations utilizing security scanners than you may realize. We know because we sell a lot of them.
If you look at our wholesale price sheet, you will see products with descriptions that include the suggested retail price. Please note this is not the price you pay us as a Safety Technology dealer. Rather, we sell to our dealers at low, wholesale prices.
Wholesale pricing is structured in such a way that we make a profit and still leave our dealers plenty of room for markup. Whether you choose a 40% markup, 50% or even higher, the retail price you set for your security scanners is entirely up to you. Your role as a Safety Technology dealer is one of independent business owner. You own and operate your own business while we act as your supplier.
Set your retail prices at or near what your competition is charging, maximizing the profit you make per piece. If you are okay making your money on volume instead, set your price lower than the competition. Just don’t go too low, or you will not generate a high enough margin to make it worth being in business.
If you have any questions about pricing, we are here to help. Safety Technology has become one of the largest companies in our industry thanks, in part, to the customer service we offer our dealers. Never hesitate to get in touch with us if you have questions that need answers. That includes questions about our wholesale pricing.
You may be a little concerned that there isn’t a strong enough market for security scanners to build your business around. That is a legitimate concern. To answer that, let us talk about two things.
First, the suggested retail price of each of our security scanners is in excess of $150. That may seem like a lot, but it’s not for security scanners. Organizations are more than willing to pay the price to have an effective scanner that does what it’s supposed to do. Also understand that our wholesale pricing is considerably lower.
The second thing to consider is that you do not have to create a retail business selling just scanners. We have a full inventory consisting of hundreds of products that you can use to fill out a complete online or brick-and-mortar retail operation. You can start with security scanners, then add:
We offer so many products that it is hard to quantify them all in a guide of this nature. But you are always free to browse our website. Our products are divided into categories for making browsing easier. Each product also has its own description along with a suggested retail price.
Our goal is to make selling security scanners at retail as easy as possible. We do so through wholesale pricing, even better bulk pricing, an unbeatable dropshipping program, and all the help and support you need to succeed.
You may already be familiar with the traditional retail model of purchasing stock from your wholesaler and then selling it in a storefront or at gun shows. That model works very well for a lot of people. But there are other ways to sell our security scanners. For example, you can sell while we act as your dropshipper.
Dropshipping is a business model that combines our purchasing and warehousing power with your ability to sell. As a retailer, you will not have to purchase stock from us that you will store in your own space. You will also not have to worry about shipping and handling. We take care of all of that for you.
Your part of the transaction is selling and collecting orders. Our part is to pack up your orders and ship them to your customers on your behalf. This is the dropshipping model. Working together, we can combine our strengths to get security scanners and other personal safety items into the hands of your customers with very little hassle.
For the record, Safety Technology is the largest dropshipper of personal safety and self-defense items in the country. There are a lot of reasons for this, including the fact that we do not charge our dealers any extra fees for using our dropshipping service. Dealers pay only the wholesale cost of the products they purchase plus whatever it costs us for shipping and packaging.
There isn’t just one way to sell security scanners to your customers. You can go pitch them in person, by making appointments to visit security managers at their locations, and any other number of ways. Just download and take our color catalog with you.
You can sell by advertising the products online – either with your own website or with one we build for you. If that is not your thing, there are online classifieds, retail sites like eBay and Amazon, and even e-commerce platforms that offer all-in-one packages including shopping carts and credit card processing.
We have found gun shows and self-defense exhibitions to be an excellent venue for security scanners. Believe it or not, these kinds of shows are not populated exclusively by individual firearm owners. Security company owners, security managers, and police personnel visit the shows as well. Give them the right product at the right price and you just might make a pretty big sale.
We live in a world in which increased security is not an option. There are far too many crazies out there willing to harm other people. As such, those among us in charge of security need every tool they can get their hands on to do their jobs. Security scanners are among those tools.
If you are ready to start selling security scanners and making good money doing so, we invite you to submit our online dealer application. We are standing by to help you get started.