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Safety Technology

In Business Since 1986
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Wildfire® Pepper spray

Why Major Capsaicinoids (MC) Is So Important

Don’t let other brands fool you by bragging about percentages up to 23%. They are not referring to Major Capsaicinoids but to the percentage of SHU of the raw pepper. The percentage of SHU is irrelevant without knowing the MC percentage of the raw pepper used.
Due to the ignorance of the buying public, you will see other brands sold. You will have the facts to counter any misinformation. People you sell to will want the best, most effective pepper spray on the market. Wildfire® pepper spray is that product.
You can sell Wildfire pepper spray at retail prices after buying wholesale from us. Safety Technology will never make any attempt to influence your retail pricing. Both your prices and margin are up to you. If you are looking at a 40% margin, that’s fine. You may believe the market will support 50% or more; that’s fine, too. You have complete control over what you sell and how much you charge.

Feature Wildfire 1.4% MC Pepper Spray in Your Store

Safety Technology sells many products that would be great as feature items in your store. Wildfire pepper spray is one of them. The fact is that pepper spray sells because consumers demand access to it. Wildfire sells because it is the best pepper spray product on the market.
If you are starting your business, you could feature Wildfire as your core product. Add other pepper sprays, stun guns, etc., as you grow. Dealers with existing stores can add Wildfire 18% pepper spray as a new product. You can introduce Wildfire with a special promotion. Focus on it being one of the hottest pepper sprays money can buy.
Here’s the point: there is money made selling pepper spray. Since you’re selling pepper spray, you might as well sell the best. It will sell itself as soon as you get it into your inventory.

More Than a Dozen Wildfire Products

Create the perfect inventory for your store with Wildfire products at wholesale prices. There are more than a dozen of them. We sell, at wholesale:
  • Many sizes of Wildfire pepper spray
  • Many sizes of Wildfire pepper spray gel
  • Many sizes of Wildfire pepper spray foggers
  • A variety of different Wildfire keychain sprays
There is a Wildfire pepper spray product to meet every need. Key chain sprays to canisters with pistol grips. You will have no trouble stocking the kinds of items your customers want. Please take a look at our inventory and see for yourself.
Each of our Wildfire products is available to you at low wholesale prices. The difference between what you pay at wholesale and what you charge at retail is your gross profits. Then deduct your expenses to determine your net profits. It won’t take long before you understand how much money there is selling pepper spray.

Many Ways to Sell Wildfire Pepper Spray

All right, so all this talk about making money has you thinking. Now you want to know exactly how you can sell Wildfire pepper spray. Here’s the good news: there isn’t only one way. There are lots of them.
Many of our dealers focus on gun shows and self-defense exhibitions. These shows and exhibitions are looking for vendors to fill them out.
As a vendor, gun shows and self-defense exhibits bring out the very kinds of customers you want to meet. These people believe in self-defense. You can sway these people to buy Wildfire 18% pepper spray with the right presentation. And believe us when we say that it is not hard to do. Get them in front of people, and you will sell them.
What if gun shows and self-defense exhibits are not your thing? No worries. You can also sell Wildfire pepper spray at:
  • Flea Markets – Flea markets have high foot traffic. People come to flea markets to buy something. Selling at flea markets has been a prime selling place for our type of products.
  • Local Events – Communities put on boat shows, jewelry shows, home shows, etc., to make money. Vendors have to pay for their space in these shows. They are looking for you.
  • Mall Kiosks – Kiosks are cheaper than stores in malls. You may have to negotiate an affordable lease, but you should have no trouble making it pay.
  • Home Parties – Home parties are great venues for selling self-defense products. When you get these products in front of people, you will sell them.
  • Pop-Up Shops – Pop-up shops are the latest craze in retail. You can sell at pop-up shops by keeping an eye on prime locations where you can get a short-term lease.
Of course, all these options rely on direct sales to customers you engage with face-to-face. But there are other ways to do it. You do not even have to sell in person. You can sell Wildfire 18% pepper spray and other self-defense products online.

Sell Online With or Without Dropshipping

Safety Technology is the leader in the self-defense products wholesale business. One reason is we offer so many options to dealers. Working with us allows you to sell online, with or without dropshipping. Before we explain the dropshipping model, take a look at some of the ways to sell online:
  • Website – Build your e-commerce website using the Web hosting space you buy yourself.
  • Our Website – Let us build a website for you. We have 40 designs for you to choose from.
  • Retail Sites – You can sell on retail and auction websites like Amazon and eBay.
  • Classified Ads – Use classifieds to send people to your website, Amazon store, or eBay store.
Dropshipping is a model that does not need you to buy our products in bulk or maintain your own storage space. You need to stock nothing. Order from us as your customers order from you. We fill those orders out of our stock. You supply us with shipping information so we can send the packages to your customers. The packaging we send out bears your name.
With the drop ship model, you pay us the wholesale price for the product plus the cost of shipping and packaging. That’s it. We do not assess any extra fees for drop shipping. You cover shipping and packaging costs by building that into your retail price. Your profit is the difference between what you pay us and what you charge your customer.
You do not have to go the dropshipping route if you don’t want to. You can buy Wildfire pepper spray in bulk and get even lower pricing from Safety Technology. The same is true for all our products. Buying in bulk makes you make more money by stocking your items on-site. You also handle all shipping and packaging this way.

Start Your Own Personal Safety Business

Since 1986, Safety Technology has been the source for 1000’s people making money.
Few businesses enjoy the same stability and growth as the self-defense products business. In short, the market for the products we sell is growing. It is not likely to slow down anytime soon, either. We’ve been doing it since 1986. So now is the best time to start building your own retail business.
Safety Technology has low wholesale pricing and all the support you need to succeed. Please fill out our dealer application, and we will get in touch with you and let you know what to do next.

Using Independent Laboratory Testing, Wildfire Proved To Have The Highest Scoville Heat Units Of Any Brand

Below you will find independent laboratory testing results from CHROMTEC, LLC

Click on the name of the pepper spray to see the full PDF report

Wildfire 18%The Scoville Heat Units (SHU) based on this assay calculated to 242,000

Streetwise 23 The Scoville Heat Units (SHU) based on this assay calculated to 216,700

Guard Dog The Scoville Heat Units (SHU) based on this assay calculated to 174,200

Streetwise 18 The Scoville Heat Units (SHU) based on this assay calculated to 162,400

Crime Halter The Scoville Heat Units (SHU) based on this assay calculated to 158,900

Pepper Shot The Scoville Heat Units (SHU) based on this assay calculated to 122,000

PSP (Eliminator) The Scoville Heat Units (SHU) based on this assay calculated to 118,300

Sabre The Scoville Heat Units (SHU) based on this assay calculated to 91,500.

Cheetah The Scoville Heat Units (SHU) based on this assay calculated to 87,000

Fox Labs The Scoville Heat Units (SHU) based on this assay calculated to 84,000

All of the above pepper sprays are effective. For the most part, the above SHU amounts are overkill.

But, if you want to use this information to promote pepper spray, especially, Wildfire, you are welcome to do so.